Dahlia is a company specializing in the production of cosmetic products, with roots dating back to 1924. Our company, established in Belgrade, with decades of experience has become one of the oldest factories in the cosmetics sector in the Balkans.
The roots of the Dahlia company go back to 1924. “Engleska drogeria Union”, Dahlia’s predecessor, at that time was located in the very centre of Belgrade, at 33 Knez Mihajlova Street. This drugstore had a laboratory in which cosmetic products were produced, but it also sold the world’s most famous brands of colognes, perfumes, creams, and powders. It is interesting that “Union” also possessed the license of the English company Elizabeth Arden, the products of which were bottled and sold in Belgrade at that time.
At the beginning of the 1950s, by the decision of the state authorities, Gradska laboratorija (“City Laboratory”), as the drugstore Union was previously renamed, became part of the Balkan Chemical Industry. It soon singled out as a separate legal entity and continued its independent work at a new location in Dušanovac, under the name of Dahlia, where it was located until 1969.
From 1969 until today, Dahlia has been located in Zemun.
- 100 years of existence
- 900+ million products sold
- 10% of employees have been with us for 25+ years
- 50000+ formulations
FOR US, NATURAL BEAUTY IS NOT JUST AN EMPTY PHRASE, BUT IT IS INSTILLED DEEPLY IN OUR ESSENCE. WE BELIEVE THAT TRUE BEAUTY COMES FROM WITHIN AND IT IS NECESSARY TO NURTURE IT FROM OUTSIDE. WE ARE IN LOVE WITH THE WORLD AROUND US, WITH THE NATURE THAT SURROUNDS US AND THAT CONSTANTLY INSPIRES US WITH ITS MAGNIFICENCE.
Siberian Wellness has been operating all over the world for 27 years already and has been present on the Serbian market for almost 10 years.
The Siberian Wellness brand has an excellent reputation – clients associate it with quality and efficiency. All products from the Siberian Wellness range are made in accordance with the strictest international quality standards – HACCP, FDA, GMP, ISO and Halal.
The Company operates within the framework of a global expansion strategy and the production platform in Serbia opens up new opportunities for work on the market of the Balkans, Europe and Turkey.
With this synergy, we want to expand the range of products and, at the same time, develop completely new lines in different categories, so that consumers get more quality products. On the other hand, we want to preserve the recognisability of the Dahlia brand, which has existed for 100 years. The range will be expanded with innovative production lines. Together, we have excellent expertise in creating face and body care products. We actively follow all advanced global trends and will certainly implement them in the Dahlia company.
We create healthy and effective cosmetic products for body, skin and hair care that are designed with the intention of contributing to the care and overall satisfaction of the user.
To be an integral part of daily care for everyone who takes care of their health and appearance.
We care about the people who use our products, our employees who create them, the community and the environment. Because Dahlia cares.
We are committed to constantly improving product quality and following trends in order to meet user expectations and remain responsible towards nature.
We have credibility. 100 years of experience in research, development and production. Always guided by the desire to improve, make products functional and consumers satisfied, with SW expertise and corporate values that we implement,
our business takes on a new dimension.